Digital Marketing Without the BS

The EU’s Clever Workaround for that Pesky “Freedom of Expression” Thing

The EU’s Clever Workaround for that Pesky “Freedom of Expression” Thing

On Tuesday, the European Court of Justice ruled in favor of Mario Costeja Gonzalez (pictured above) of Spain in his suit against Google, aimed at getting them to remove pages related to Gonzalez’s 1998 debt troubles that he argued are now irrelevant. Europe’s top court ultimately…

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“WTF Is A Session?” Google Analytics Updates Their Terminology

“WTF Is A Session?” Google Analytics Updates Their Terminology

If you have accessed Google Analytics to view your website’s metrics at all in the past day, you may have noticed something a little odd. Upon logging in and seeing your default Audience Overview report, where you once saw “Visits” and “Visitors,” you now see…

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A Spam SEO Email Dissected

A Spam SEO Email Dissected

If your email address is included in a single mailto: link or on the receiving end of any contact form, there’s a high probability that you’ve received an email like the one shown below. Everyone receives them. I receive them and my site openly says…

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Video Killed the Social Media Star

Video Killed the Social Media Star

In this case, we can pinpoint the exact video that did it, too. WARNING: If you can stomach this until the 3:24 mark, things are about to get much worse. Wow.  

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Google Is A Gossip Queen

Google Is A Gossip Queen

Oh, Google.  I know you mean well, but sometimes you just try too hard and come across like a real Chatty Cathy. Even worse, a Chatty Cathy Know-It-All. I’ve got your back, though. The semantic web is to blame. In your quest to gain a…

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Some Thoughts on Guest Blogging

Some Thoughts on Guest Blogging

There’s been some excitement in the SEO world in the past few days. It doesn’t take much to get people in our industry all riled up, but this one is spurring some real anger toward Google for assuming the roles of Relevance Police, Judge and…

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How to Lose 40% of Your Traffic (In One Simple Step)

How to Lose 40% of Your Traffic (In One Simple Step)

Let this be a cautionary tale. A tale about what happens when you don’t follow your own advice. In the past six months, I have lost over 40% of my traffic. It was remarkably easy; much easier than increasing my traffic by 40%. I really…

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Forgiveness > Permission

Forgiveness > Permission

“It’s easier to ask forgiveness than it is to get permission.” – Grace Hopper These words have given innovators, entrepreneurs and visionaries across the world the justification (not that they needed it) to take bold risks and test new waters with relative uncertainty. Originating from…

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How To Find The Email Address Of Any Position Within Any Company

How To Find The Email Address Of Any Position Within Any Company

Disclaimer: The following method is one I use on occasion to reach out to industry thought leaders and the like for non-spamming purposes only. Use this information as you will, but please, use it wisely and respectfully. Whether you’re a job candidate that wants to…

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How To Foster Viral Content

How To Foster Viral Content

A couple months ago, I wrote an article in a matter of a few hours and hit the “Publish” button and went about my day. My blog was (and still is) relatively new, so I didn’t expect much until I got a couple email notifications…

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