Digital Marketing Without the BS

The EU’s Clever Workaround for that Pesky “Freedom of Expression” Thing

The EU’s Clever Workaround for that Pesky “Freedom of Expression” Thing

On Tuesday, the European Court of Justice ruled in favor of Mario Costeja Gonzalez (pictured above) of Spain in his suit against Google, aimed at getting them to remove pages related to Gonzalez’s 1998 debt troubles that he argued are now irrelevant. Europe’s top court ultimately…

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Google Is A Gossip Queen

Google Is A Gossip Queen

Oh, Google.  I know you mean well, but sometimes you just try too hard and come across like a real Chatty Cathy. Even worse, a Chatty Cathy Know-It-All. I’ve got your back, though. The semantic web is to blame. In your quest to gain a…

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Some Thoughts on Guest Blogging

Some Thoughts on Guest Blogging

There’s been some excitement in the SEO world in the past few days. It doesn’t take much to get people in our industry all riled up, but this one is spurring some real anger toward Google for assuming the roles of Relevance Police, Judge and…

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How to Lose 40% of Your Traffic (In One Simple Step)

How to Lose 40% of Your Traffic (In One Simple Step)

Let this be a cautionary tale. A tale about what happens when you don’t follow your own advice. In the past six months, I have lost over 40% of my traffic. It was remarkably easy; much easier than increasing my traffic by 40%. I really…

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Forgiveness > Permission

Forgiveness > Permission

“It’s easier to ask forgiveness than it is to get permission.” – Grace Hopper These words have given innovators, entrepreneurs and visionaries across the world the justification (not that they needed it) to take bold risks and test new waters with relative uncertainty. Originating from…

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How To Find The Email Address Of Any Position Within Any Company

How To Find The Email Address Of Any Position Within Any Company

Disclaimer: The following method is one I use on occasion to reach out to industry thought leaders and the like for non-spamming purposes only. Use this information as you will, but please, use it wisely and respectfully. Whether you’re a job candidate that wants to…

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Every Moment Is Captured, But Nothing Is Experienced

Every Moment Is Captured, But Nothing Is Experienced

I don’t enjoy concerts in the way most people typically do. To the casual observer, it may appear that I don’t enjoy them at all; but that would be false. I don’t put my arms up, dance in place or sing along. Instead, you’ll see…

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What the New Google Maps Means for Local Search

What the New Google Maps Means for Local Search

One of the biggest announcements during Google I/O 2013 was the announcement of the new Google Maps. The new version was reportedly rebuilt from the ground up, and after receiving my invite and diving in, I can see that they weren’t kidding. The new Google…

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Penguin 2.0 Has Been Rolled Out: How Will I Be Affected?

Penguin 2.0 Has Been Rolled Out: How Will I Be Affected?

For the past few weeks, Google and Matt Cutts (head of the webspam team at Google) have alluded to an upcoming Penguin algorithm update. Well, yesterday, during an episode of This Week in Google, Cutts announced that the update was being rolled out within “the next…

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From 17 Visits to 32,226 in 24 Hours

From 17 Visits to 32,226 in 24 Hours

I was always taught to play it cool when something great happened. When wide receivers dance in the end zone, I still scowl “C’mon, act like you’ve done it before!” at the TV like an old, grumpy man. However, last Thursday, I had a post…

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