Expert Advice. Small Client List. Low Overhead. Focused Attention. Big Results.

No Agency Experience Here. Projects Never Change Hands & ROI Is Always First Priority.

PPC & SEO Consulting

Whether you have a full in-house marketing team or you are the marketing team, it’s always a good idea to have an expert in your corner; and if you aren’t engaged in digital marketing, you’re leaving money on the table. I’ve consulted with companies ranging from Fortune 500 brands to local businesses, formulating successful campaigns and strategies.

I will work with you based on your goals and needs with regular reports and consultations on how to engage in search marketing, helping you plan for new sites, user experience, and make sense of the endless data in web analytics and extract actionable information to benefit your bottom line.

Search Engine Optimization (SEO)
Organic search engine traffic (sometimes referred to as “natural” traffic) is free, highly qualified and completely trackable. I’ll help you develop targeted keywords, optimize your website and build natural and authoritative links to boost rankings, drive traffic and increase conversions.

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Pay Per Click (PPC)
Pay per click is the most versatile and targeted advertising channel available. We will help you structure campaigns and ad groups while forming keyword lists and writing ads. Whether you’re trying to increase brand exposure, traffic to your site or conversions, I’ll help you create the campaigns to make it happen.

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Web Analytics
A common problem with web analytics is entering a state of “analysis paralysis” due to the abundance of data, features and filters. I can help you pick out the metrics that matter most for your bottom line and guide you toward data-driven improvements.

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Digital Marketing Strategy
Do you plan on a mix of SEO, search advertising, display advertising or flat rate media buys? Let me help you every step of the way and keep an eye out for your ROI.

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Semantic Web & Structured Data
Structured data is essentially code added to your site that is unseen by users but helps search engines better understand your content. Implementation not only helps engines rank your content, but you can also benefit from rich snippets (images, ratings, reviews, events, etc.) in search results, which can have drastic effect on clickthrough rates and organic search traffic. It can be a massive undertaking, but I’m in your corner to help.

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User Experience (UX)
User experience is the field that impacts all the others. Not only are site engagement and conversions directly tied to UX, but high bounce rates and low engagement can impact your performance in organic search. Search engines are striving to better replicate positive human experience—so focus on what benefits humans and you’re setting your site up for long term success.

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Site Architecture & New Site Planning
A common mistake on new site builds is letting designers and developers determine things like your navigation menu and site structure and then introducing SEO. In cases such as these, it is either too late or too costly to go back and make the necessary changes. In order for a site to fully benefit from SEO and UX efforts, these items need to be carefully planned and mapped out by experts from the very start.

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