Digital Marketing Without the BS

Disclaimer: The following method is one I use on occasion to reach out to industry thought leaders and the like for non-spamming purposes only. Use this information as you will, but please, use it wisely and respectfully. Whether you’re a job candidate that wants to…

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A couple months ago, I wrote an article in a matter of a few hours and hit the “Publish” button and went about my day. My blog was (and still is) relatively new, so I didn’t expect much until I got a couple email notifications…

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One of the most annoying things in the digital marketing industry is the constant stream of bloggers declaring that XYZ tactic is dead, or speculating that XYZ tactic will die because of a new Google algorithm update. Now, I’m no fancy-pants doctor, but in every other…

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Since the beginning of AdWords, companies have used various methods to push the boundaries of Google’s policies in order to gain additional exposure. One of the most common tactics has been through different forms of double serving, or serving multiple ads for the same company…

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It isn’t coming. It’s here. There is something dangerous amongst us. It isn’t something tangible, and it has slowly been taking over the SEO industry for years in a cold, unforgiving manner. Because of it, our future is determined for us; rather than us being…

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Any successful marketing campaign involves extensive knowledge of your target market and demographic. In the world of SEO, however, we’re somewhat limited by what our analytics can provide. We can easily ascertain location, language and even interests based on keyword activity, but anything deeper is…

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I don’t enjoy concerts in the way most people typically do. To the casual observer, it may appear that I don’t enjoy them at all; but that would be false. I don’t put my arms up, dance in place or sing along. Instead, you’ll see…

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One of the biggest announcements during Google I/O 2013 was the announcement of the new Google Maps. The new version was reportedly rebuilt from the ground up, and after receiving my invite and diving in, I can see that they weren’t kidding. The new Google…

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For the past few weeks, Google and Matt Cutts (head of the webspam team at Google) have alluded to an upcoming Penguin algorithm update. Well, yesterday, during an episode of This Week in Google, Cutts announced that the update was being rolled out within “the next…

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I was always taught to play it cool when something great happened. When wide receivers dance in the end zone, I still scowl “C’mon, act like you’ve done it before!” at the TV like an old, grumpy man. However, last Thursday, I had a post…

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