Digital Marketing Without the BS

How To Foster Viral Content

How To Foster Viral Content

A couple months ago, I wrote an article in a matter of a few hours and hit the “Publish” button and went about my day. My blog was (and still is) relatively new, so I didn’t expect much until I got a couple email notifications…

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These 5 Tactics Are NOT Dead

These 5 Tactics Are NOT Dead

One of the most annoying things in the digital marketing industry is the constant stream of bloggers declaring that XYZ tactic is dead, or speculating that XYZ tactic will die because of a new Google algorithm update. Now, I’m no fancy-pants doctor, but in every other…

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The Blurry Lines of AdWords Double Serving

The Blurry Lines of AdWords Double Serving

Since the beginning of AdWords, companies have used various methods to push the boundaries of Google’s policies in order to gain additional exposure. One of the most common tactics has been through different forms of double serving, or serving multiple ads for the same company…

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SEOpocalypse: The Dangerous Virus Sweeping the Industry

SEOpocalypse: The Dangerous Virus Sweeping the Industry

It isn’t coming. It’s here. There is something dangerous amongst us. It isn’t something tangible, and it has slowly been taking over the SEO industry for years in a cold, unforgiving manner. Because of it, our future is determined for us; rather than us being…

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How Complex Is Your Content? (And Why It Matters)

How Complex Is Your Content? (And Why It Matters)

Any successful marketing campaign involves extensive knowledge of your target market and demographic. In the world of SEO, however, we’re somewhat limited by what our analytics can provide. We can easily ascertain location, language and even interests based on keyword activity, but anything deeper is…

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Every Moment Is Captured, But Nothing Is Experienced

Every Moment Is Captured, But Nothing Is Experienced

I don’t enjoy concerts in the way most people typically do. To the casual observer, it may appear that I don’t enjoy them at all; but that would be false. I don’t put my arms up, dance in place or sing along. Instead, you’ll see…

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What the New Google Maps Means for Local Search

What the New Google Maps Means for Local Search

One of the biggest announcements during Google I/O 2013 was the announcement of the new Google Maps. The new version was reportedly rebuilt from the ground up, and after receiving my invite and diving in, I can see that they weren’t kidding. The new Google…

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Penguin 2.0 Has Been Rolled Out: How Will I Be Affected?

Penguin 2.0 Has Been Rolled Out: How Will I Be Affected?

For the past few weeks, Google and Matt Cutts (head of the webspam team at Google) have alluded to an upcoming Penguin algorithm update. Well, yesterday, during an episode of This Week in Google, Cutts announced that the update was being rolled out within “the next…

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From 17 Visits to 32,226 in 24 Hours

From 17 Visits to 32,226 in 24 Hours

I was always taught to play it cool when something great happened. When wide receivers dance in the end zone, I still scowl “C’mon, act like you’ve done it before!” at the TV like an old, grumpy man. However, last Thursday, I had a post…

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LinkedIn: The Creepiest Social Network

LinkedIn: The Creepiest Social Network

This is a post I’ve been wanting to write for a while. In fact, it stems from something I noticed way back in August of last year. After digging for answers and even a couple attempts at contacting their customer support, I’ve concluded that LinkedIn…

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