The Interactually Blog

Practical Digital Marketing Advice (and Occasional Rants) from the Experts

LinkedIn: The Creepiest Social Network

This is a post I've been wanting to write for a while. In fact, it stems from something I noticed way back in August of last year. After digging for answers and even a couple attempts at contacting their customer support, I've concluded that LinkedIn is by far the creepiest social network. The primary reasons LinkedIn is the mustached, trench coat and wire frame glasses wearing mouth breather of the internet are the "People You May Know" and "People Also Viewed" features.

3 Rules of Thumb For Safe Link Building

When I was a kid, I was a bit of the daring type. I've been told stories of myself, getting caught playing balance beam on a 2nd story deck railing, wandering off and requiring a search party of a dozen people at the campground (they found me, having turkey dinner with the park owner's family), and numerous bicycle and snowboarding feats gone terribly wrong.

I can't pinpoint when risk aversion crept into my psyche, but it has been especially prominent in my professional life. In digital marketing, that isn't always a bad thing.

Rankings Are For Rookies

One of the biggest challenges in SEO is measuring success in a way that both the client and the marketer agree on. As recently as five years ago, this wasn't a challenge at all. Back then, we had these wonderfully reliable, ironclad numbers called rankings. The marketer would do their keyword research and the client would sign off on X number of keywords.

Optimize For the Other 1/3

We're going to play a little word association game. I'm going to give you a list of words and you are going to shout the first thing that comes into your head. If you're in a public place or crowded office, I encourage you to set up a camera and record the reactions around you for my entertainment.

Why Can't Anyone Figure Out A Great Comment Platform?

There's no doubt that one of the greatest challenges of internet technology has been emulating the experience of in-person interactions. Whether it is meeting, dating, playing games, socializing or simply conversing; there are countless "naturally human" cues that control and direct these interactions.

Where Is All This Bad Information Coming From?

Last fall, I had the pleasure of speaking at an industry conference full of passionate, like-minded people. I can honestly say it was a wonderful experience.

Before I gave my presentation, no one at the event knew who I was. Between sessions, I was approached by a very young, highly energetic man. When he asked what my particular interest in the conference was, I informed him that I would be speaking on SEO shortly. Upon hearing this news, he immediately became 10x more interested in me.

Beware of Facebook "Like Bait" Ads

(Note: Some folks in the industry frown on "outing" other companies for using black hat tactics. However, I find these practices deceitful, dishonest and lazy. Quite frankly, I think we are too easy on spammers, and the web won't get any better that way).

Anonymity: Is It Helping or Hurting the Web?

Do you remember your first ever screen name? I believe mine was Vel385 because, you know, it had to be something mom could use on the family computer, too. I also specifically remember being warned to never use my real name in any screen name or email address. Now, it's highly recommended that you include a single version of your first and last name as a username across the web for personal branding reasons.

Google Gets Nosey, Provides Treasure Map For April Fools

When I was a kid, April Fool's Day marked the glorious day that I would pull my favorite pranks on my unsuspecting dad. My favorite was putting a rubber band around the sink sprayer. Simple, yet highly effective---especially considering his plethora of creative curse words.

Some people---or companies---can afford to be a little more elaborate. When it comes to April Fool's Day, nobody does it quite like Google.

When Is It OK For My Company To Launch A Separate Site?

In the world of digital marketing, there is no shortage of facepalming moments. Among these is explaining why we don't use the keywords meta tag, or finding out someone made a boo boo in the robots.txt file and know...deindexed the entire site.

However, towards the top of this list is when I'm days, weeks or even months into a project with a client and I stumble across a separate site that seems to be affiliated with them. I dig a little deeper. There's another one. And another. OH GOD WHERE DOES IT END!?