Digital Marketing Without the BS

3 Rules of Thumb For Safe Link Building

3 Rules of Thumb For Safe Link Building

When I was a kid, I was a bit of the daring type. I’ve been told stories of myself, getting caught playing balance beam on a 2nd story deck railing, wandering off and requiring a search party of a dozen people at the campground (they…

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Rankings Are For Rookies

Rankings Are For Rookies

One of the biggest challenges in SEO is measuring success in a way that both the client and the marketer agree on. As recently as five years ago, this wasn’t a challenge at all. Back then, we had these wonderfully reliable, ironclad numbers called rankings….

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Optimize For the Other 1/3

Optimize For the Other 1/3

We’re going to play a little word association game. I’m going to give you a list of words and you are going to shout the first thing that comes into your head. If you’re in a public place or crowded office, I encourage you to…

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Why Can’t Anyone Figure Out A Great Comment Platform?

Why Can’t Anyone Figure Out A Great Comment Platform?

There’s no doubt that one of the greatest challenges of internet technology has been emulating the experience of in-person interactions. Whether it is meeting, dating, playing games, socializing or simply conversing; there are countless “naturally human” cues that control and direct these interactions. Despite the…

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Where Is All This Bad Information Coming From?

Where Is All This Bad Information Coming From?

Last fall, I had the pleasure of speaking at an industry conference full of passionate, like-minded people. I can honestly say it was a wonderful experience. Before I gave my presentation, no one at the event knew who I was. Between sessions, I was approached…

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Beware of Facebook “Like Bait” Ads

Beware of Facebook “Like Bait” Ads

(Note: Some folks in the industry frown on “outing” other companies for using black hat tactics. However, I find these practices deceitful, dishonest and lazy. Quite frankly, I think we are too easy on spammers, and the web won’t get any better that way). Social networks…

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Anonymity: Is It Helping or Hurting the Web?

Anonymity: Is It Helping or Hurting the Web?

Do you remember your first ever screen name? I believe mine was Vel385 because, you know, it had to be something mom could use on the family computer, too. I also specifically remember being warned to never use my real name in any screen name or email…

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Google Gets Nosey, Provides Treasure Map For April Fools

Google Gets Nosey, Provides Treasure Map For April Fools

When I was a kid, April Fool’s Day marked the glorious day that I would pull my favorite pranks on my unsuspecting dad. My favorite was putting a rubber band around the sink sprayer. Simple, yet highly effective—especially considering his plethora of creative curse words….

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When Is It OK For My Company To Launch A Separate Site?

When Is It OK For My Company To Launch A Separate Site?

In the world of digital marketing, there is no shortage of facepalming moments. Among these is explaining why we don’t use the keywords meta tag, or finding out someone made a boo boo in the robots.txt file and kinda…sorta…you know…deindexed the entire site. However, towards…

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Endless Speculation: Digital Marketing & March Madness

Endless Speculation: Digital Marketing & March Madness

Well, it’s that time of year; when I get to kindly remind person after person that I don’t really care for basketball. Surprisingly, I still have to follow that statement up with “Yes, that also means I don’t want to participate in your bracket pool.” Besides, it’s…

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