Digital Marketing Without the BS

This is a post I’ve been wanting to write for a while. In fact, it stems from something I noticed way back in August of last year. After digging for answers and even a couple attempts at contacting their customer support, I’ve concluded that LinkedIn…

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When I was a kid, I was a bit of the daring type. I’ve been told stories of myself, getting caught playing balance beam on a 2nd story deck railing, wandering off and requiring a search party of a dozen people at the campground (they…

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One of the biggest challenges in SEO is measuring success in a way that both the client and the marketer agree on. As recently as five years ago, this wasn’t a challenge at all. Back then, we had these wonderfully reliable, ironclad numbers called rankings….

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We’re going to play a little word association game. I’m going to give you a list of words and you are going to shout the first thing that comes into your head. If you’re in a public place or crowded office, I encourage you to…

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There’s no doubt that one of the greatest challenges of internet technology has been emulating the experience of in-person interactions. Whether it is meeting, dating, playing games, socializing or simply conversing; there are countless “naturally human” cues that control and direct these interactions. Despite the…

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Last fall, I had the pleasure of speaking at an industry conference full of passionate, like-minded people. I can honestly say it was a wonderful experience. Before I gave my presentation, no one at the event knew who I was. Between sessions, I was approached…

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(Note: Some folks in the industry frown on “outing” other companies for using black hat tactics. However, I find these practices deceitful, dishonest and lazy. Quite frankly, I think we are too easy on spammers, and the web won’t get any better that way). Social networks…

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Do you remember your first ever screen name? I believe mine was Vel385 because, you know, it had to be something mom could use on the family computer, too. I also specifically remember being warned to never use my real name in any screen name or email…

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When I was a kid, April Fool’s Day marked the glorious day that I would pull my favorite pranks on my unsuspecting dad. My favorite was putting a rubber band around the sink sprayer. Simple, yet highly effective—especially considering his plethora of creative curse words….

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In the world of digital marketing, there is no shortage of facepalming moments. Among these is explaining why we don’t use the keywords meta tag, or finding out someone made a boo boo in the robots.txt file and kinda…sorta…you know…deindexed the entire site. However, towards…

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