Practical Digital Marketing Advice (and Occasional Rants) from the Experts
Do you remember your first ever screen name? I believe mine was Vel385 because, you know, it had to be something mom could use on the family computer, too. I also specifically remember being warned to never use my real name in any screen name or email address. Now, it's highly recommended that you include a single version of your first and last name as a username across the web for personal branding reasons.
David VeldtWhen I was a kid, April Fool's Day marked the glorious day that I would pull my favorite pranks on my unsuspecting dad. My favorite was putting a rubber band around the sink sprayer. Simple, yet highly effective---especially considering his plethora of creative curse words.
Some people---or companies---can afford to be a little more elaborate. When it comes to April Fool's Day, nobody does it quite like Google.
David VeldtIn the world of digital marketing, there is no shortage of facepalming moments. Among these is explaining why we don't use the keywords meta tag, or finding out someone made a boo boo in the robots.txt file and kinda...sorta...you know...deindexed the entire site.
However, towards the top of this list is when I'm days, weeks or even months into a project with a client and I stumble across a separate site that seems to be affiliated with them. I dig a little deeper. There's another one. And another. OH GOD WHERE DOES IT END!?
David VeldtWell, it's that time of year; when I get to kindly remind person after person that I don't really care for basketball. Surprisingly, I still have to follow that statement up with "Yes, that also means I don't want to participate in your bracket pool." Besides, it's Spring Training, and it should be of no surprise that baseball is a much higher priority to me.
David VeldtWhat's that, you ask? Oh, just a magnetic poetry kit for cat lovers and a kitten turn table scratch toy. In case you're looking to snag a couple up, these gems were found within Facebook's gift shop.
Now, in case you haven't noticed, Facebook needs new revenue.
David VeldtThere are plenty of common misconceptions about web professionals.
Developers don't care about design; they just care about making things work.
Designers don't care about development; they just care about making things look good.
SEOs don't care about design or development; they just care about rankings.
Those are just a few examples, but I call bullshit on all three.
David Veldt
