The Interactually Blog

Practical Digital Marketing Advice (and Occasional Rants) from the Experts

It's Coming. Are You Ready?

Since we've been dealing with the dumpster fire that has been the Universal Analytics -> GA4 migration for months now, and with a couple months to go, this video is spot on.

"WTF Is A Session?" Google Analytics Updates Their Terminology

If you have accessed Google Analytics to view your website's metrics at all in the past day, you may have noticed something a little odd. Upon logging in and seeing your default Audience Overview report, where you once saw "Visits" and "Visitors," you now see "Sessions" and "Users."