A couple months ago, I wrote an article in a matter of a few hours and hit the “Publish” button and went about my day. My blog was (and still is) relatively new, so I didn’t expect much until I got a couple email notifications…
Any successful marketing campaign involves extensive knowledge of your target market and demographic. In the world of SEO, however, we’re somewhat limited by what our analytics can provide. We can easily ascertain location, language and even interests based on keyword activity, but anything deeper is…
Last fall, I had the pleasure of speaking at an industry conference full of passionate, like-minded people. I can honestly say it was a wonderful experience. Before I gave my presentation, no one at the event knew who I was. Between sessions, I was approached…