Let this be a cautionary tale. A tale about what happens when you don’t follow your own advice. In the past six months, I have lost over 40% of my traffic. It was remarkably easy; much easier than increasing my traffic by 40%. I really…
“It’s easier to ask forgiveness than it is to get permission.” – Grace Hopper These words have given innovators, entrepreneurs and visionaries across the world the justification (not that they needed it) to take bold risks and test new waters with relative uncertainty. Originating from…
Disclaimer: The following method is one I use on occasion to reach out to industry thought leaders and the like for non-spamming purposes only. Use this information as you will, but please, use it wisely and respectfully. Whether you’re a job candidate that wants to…
I was always taught to play it cool when something great happened. When wide receivers dance in the end zone, I still scowl “C’mon, act like you’ve done it before!” at the TV like an old, grumpy man. However, last Thursday, I had a post…
One of the biggest challenges in SEO is measuring success in a way that both the client and the marketer agree on. As recently as five years ago, this wasn’t a challenge at all. Back then, we had these wonderfully reliable, ironclad numbers called rankings….
There’s no doubt that one of the greatest challenges of internet technology has been emulating the experience of in-person interactions. Whether it is meeting, dating, playing games, socializing or simply conversing; there are countless “naturally human” cues that control and direct these interactions. Despite the…
Last fall, I had the pleasure of speaking at an industry conference full of passionate, like-minded people. I can honestly say it was a wonderful experience. Before I gave my presentation, no one at the event knew who I was. Between sessions, I was approached…
In the world of digital marketing, there is no shortage of facepalming moments. Among these is explaining why we don’t use the keywords meta tag, or finding out someone made a boo boo in the robots.txt file and kinda…sorta…you know…deindexed the entire site. However, towards…
Well, it’s that time of year; when I get to kindly remind person after person that I don’t really care for basketball. Surprisingly, I still have to follow that statement up with “Yes, that also means I don’t want to participate in your bracket pool.” Besides, it’s…