Practical Digital Marketing Advice (and Occasional Rants) from the Experts
Since the beginning of AdWords, companies have used various methods to push the boundaries of Google's policies in order to gain additional exposure. One of the most common tactics has been through different forms of double serving, or serving multiple ads for the same company on the same keyword.
by David VeldtWe're going to play a little word association game. I'm going to give you a list of words and you are going to shout the first thing that comes into your head. If you're in a public place or crowded office, I encourage you to set up a camera and record the reactions around you for my entertainment.
by David VeldtLast fall, I had the pleasure of speaking at an industry conference full of passionate, like-minded people. I can honestly say it was a wonderful experience.
Before I gave my presentation, no one at the event knew who I was. Between sessions, I was approached by a very young, highly energetic man. When he asked what my particular interest in the conference was, I informed him that I would be speaking on SEO shortly. Upon hearing this news, he immediately became 10x more interested in me.
by David Veldt
