If you have accessed Google Analytics to view your website’s metrics at all in the past day, you may have noticed something a little odd. Upon logging in and seeing your default Audience Overview report, where you once saw “Visits” and “Visitors,” you now see…
Any successful marketing campaign involves extensive knowledge of your target market and demographic. In the world of SEO, however, we’re somewhat limited by what our analytics can provide. We can easily ascertain location, language and even interests based on keyword activity, but anything deeper is…
There’s no doubt that one of the greatest challenges of internet technology has been emulating the experience of in-person interactions. Whether it is meeting, dating, playing games, socializing or simply conversing; there are countless “naturally human” cues that control and direct these interactions. Despite the…
Last fall, I had the pleasure of speaking at an industry conference full of passionate, like-minded people. I can honestly say it was a wonderful experience. Before I gave my presentation, no one at the event knew who I was. Between sessions, I was approached…