If you have accessed Google Analytics to view your website's metrics at all in the past day, you may have noticed something a little odd. Upon logging in and seeing your default Audience Overview report, where you once saw "Visits" and "Visitors," you now see "Sessions" and "Users."
The Interactually Blog
Practical Digital Marketing Advice (and Occasional Rants) from the Experts
How Complex Is Your Content? (And Why It Matters)
Any successful marketing campaign involves extensive knowledge of your target market and demographic. In the world of SEO, however, we're somewhat limited by what our analytics can provide. We can easily ascertain location, language and even interests based on keyword activity, but anything deeper is difficult to come by.
by David VeldtWhere Is All This Bad Information Coming From?
Last fall, I had the pleasure of speaking at an industry conference full of passionate, like-minded people. I can honestly say it was a wonderful experience.
Before I gave my presentation, no one at the event knew who I was. Between sessions, I was approached by a very young, highly energetic man. When he asked what my particular interest in the conference was, I informed him that I would be speaking on SEO shortly. Upon hearing this news, he immediately became 10x more interested in me.
by David Veldt
Why Can't Anyone Figure Out A Great Comment Platform?
There's no doubt that one of the greatest challenges of internet technology has been emulating the experience of in-person interactions. Whether it is meeting, dating, playing games, socializing or simply conversing; there are countless "naturally human" cues that control and direct these interactions.