Digital Marketing Without the BS

“WTF Is A Session?” Google Analytics Updates Their Terminology

“WTF Is A Session?” Google Analytics Updates Their Terminology

If you have accessed Google Analytics to view your website’s metrics at all in the past day, you may have noticed something a little odd. Upon logging in and seeing your default Audience Overview report, where you once saw “Visits” and “Visitors,” you now see…

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How Complex Is Your Content? (And Why It Matters)

How Complex Is Your Content? (And Why It Matters)

Any successful marketing campaign involves extensive knowledge of your target market and demographic. In the world of SEO, however, we’re somewhat limited by what our analytics can provide. We can easily ascertain location, language and even interests based on keyword activity, but anything deeper is…

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Why Can’t Anyone Figure Out A Great Comment Platform?

Why Can’t Anyone Figure Out A Great Comment Platform?

There’s no doubt that one of the greatest challenges of internet technology has been emulating the experience of in-person interactions. Whether it is meeting, dating, playing games, socializing or simply conversing; there are countless “naturally human” cues that control and direct these interactions. Despite the…

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Where Is All This Bad Information Coming From?

Where Is All This Bad Information Coming From?

Last fall, I had the pleasure of speaking at an industry conference full of passionate, like-minded people. I can honestly say it was a wonderful experience. Before I gave my presentation, no one at the event knew who I was. Between sessions, I was approached…

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