DID YOU KNOW that 95% of teens use YouTube? Or that 62% of teens use Instagram, but Facebook usage among teens has fallen to just 32%? Or that for U.S. users between the ages of 18-24, around 40% are turning away from Google Search and Maps and instead using apps like Instagram for their search and discovery?
The new generation of high school and undergraduate students are shifting the landscape on how they find and research colleges, universities, for-profit institutions, test prep companies, and tutors. At Interactually, we have our finger on the pulse, so that we can better help you craft a digital campaign strategy to reach students where they spend the most time.
While Google search is still an excellent channel, YouTube is one of the best ways to reach students with engaging content.
Instagram remains one of the top social media platforms for ages 18-24, making it an ideal place for your digital advertising.
LinkedIn isn't just for the older generations. Younger people are engaging on LinkedIn to find career and education opportunities.
The younger generations are increasingly conscious of their online privacy, making search engines like DuckDuckGo a go-to.
Basic
$0 - $2000 in Monthly Ad SpendStandard
$2000 - $7500 in Monthly Ad SpendEnterprise
$7500+ in Monthly Ad Spend15% of Ad Spend
/ Month
Basic
$0 - $2000 in Monthly Ad SpendBilled Annually
Standard
$2000 - $7500 in Monthly Ad SpendBilled Annually
Enterprise
$7500+ in Monthly Ad Spend12.75% of Ad Spend
/ Month
Billed Annually
We have run successful PPC campaigns for a number of higher educational institutions and test prep companies, and we know how to reach students (and their parents!). To get started, simply select a PPC package the suits your planned ad spend and needs, and you will be asked to set up a kickoff call with one of our expert account managers.
We'll build the campaigns and take it from there. Check in on our performance any time with 24/7 live reporting, and contact us any time for questions or changes to your campaigns.
