Some of the most common questions we get are "What kind of results can we expect?" and "How many conversions can I get with my budget?" Using search campaign benchmark metrics from a 2023 industry analysis from WordStream, we've created the cost calculators below to help answer those questions.

There are many factors that impact the success of a Google Ads search campaign, and while our client campaigns often outperform these baseline metrics, these PPC calculators are intended to give you an idea of what to expect, as well as show how some of the metrics we're continuously optimizing around can affect the bottom line.

Instructions: 

  1. Click your industry from the list below to jump to the calculator.
  2. Enter your monthly budget amount into the first field. The cost per click, clickthrough rate, and conversion rate have been prepopulated based on industry benchmarks. An estimated number of clicks, impressions, cost per conversion, and conversions will automatically populate.
  3. [Optional] To see why we're continuously optimizing, try adjusting the industry benchmark metrics and see how they affect your total conversions. A small improvement in one area can go a long way!

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All Industries
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Animals & Pets
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Apparel / Fashion & Jewelry
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Arts & Entertainment
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Attorneys & Legal Services
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Automotive — For Sale
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Automotive — Repair, Service & Parts
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Beauty & Personal Care
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