Google Ads Cost Calculator - PPC Budget Planner & Estimator

Some of the most common questions we get are "What kind of results can we expect?" and "How many conversions can I get with my budget?" Using search campaign benchmark metrics from a 2023 industry analysis from WordStream, we've created the cost calculators below to help answer those questions.

There are many factors that impact the success of a Google Ads search campaign, and while our client campaigns often outperform these baseline metrics, these PPC calculators are intended to give you an idea of what to expect, as well as show how some of the metrics we're continuously optimizing around can affect the bottom line.

Instructions:

Click your industry from the list below to jump to the calculator.
Enter your monthly budget amount into the first field. The cost per click, clickthrough rate, and conversion rate have been prepopulated based on industry benchmarks. An estimated number of clicks, impressions, cost per conversion, and conversions will automatically populate.
[Optional] To see why we're continuously optimizing, try adjusting the industry benchmark metrics and see how they affect your total conversions. A small improvement in one area can go a long way!

All Industries

Animals & Pets

Apparel / Fashion & Jewelry

Arts & Entertainment

Attorneys & Legal Services

Automotive - For Sale

Automotive - Service, Repair & Parts

Beauty & Personal Care

Business Services

Career & Employment

Dentists & Dental Services

Education & Instruction

Finance & Insurance

Furniture

Health & Fitness

Home & Home Improvement

Industrial & Commercial

Personal Services

Real Estate

Physicians & Surgeons

Restaurants & Food

Shopping, Collectibles & Gifts

Sports & Recreation

Travel

Keep in mind that many factors influence your Google Ads campaign performance, and as always, results are not guaranteed. You might face certain limitations, depending on your keywords and location (e.g. lack of search volume for well-matched and relevant keywords in your area).

So which industry is the "best" for Google Ads? Which is the "worst?" Well, at least in terms of conversion volume and cost per conversion, the first two in the list get those titles, respectively. At a monthly budget of $5,000, the PPC cost calculator says the "Animals & Pets" industry gets the most bang for their buck with 214 conversions at a cost of $23.36 each.

The "Apparel / Fashion & Jewelry" industry is a tough gig in Google search ads (but not impossible!) with just 29 conversions at a cost per conversion of $172.41. Maybe not the best channel for selling $20 t-shirts. Facebook or Instagram might be a better fit for those products.