Facebook and Instagram are far beyond the social hubs and photo-sharing networks from which they began. They are now sources of news, entertainment, and unlimited content. In fact, Americans have spent an average of 58 minutes a day on Facebook alone, while younger audiences spent 53 minutes per day on Instagram.1
So what better place to engage with your potential customers, clients, or patients? Platforms like Google Ads operate on what the user is searching or what the user is reading, but Facebook and Instagram (together on the Meta ad platform) allow us to target by who the user is, which allows us to create a very specific target audience.
Interactually will work with you to determine that audience and craft an efficient campaign with targeted ads to reach those users and drive leads, sales, or foot traffic to your business.
Feeds
Show your ads directly in Facebook and Instagram feeds, including Marketplace, Instagram Shop, video feeds, the Facebook right column, and more.
Stories & Reels
Place immersive, visual, fullscreen video or image ads in Instagram and Facebook Stories, Reels, and Messenger stories.
In-Stream Ads for Videos & Reels
Advertise your product or service to potential customers before, during or after they watch a video or reel on Facebook.
Search
People on Facebook might be searching for your products, services, or businesses like yours. Get in front of them with a placement in search results.
Messages
For people already connected to your business on Facebook, we can use Messenger sponsored messages to send special offers or updates.
In-Article
People read their news and articles on Facebook, too. Gain visibility with those potential customers with placements in Facebook Instant articles.
Basic
$0 - $2000 in Monthly Ad SpendStandard
$2000 - $7500 in Monthly Ad SpendEnterprise
$7500+ in Monthly Ad Spend15% of Ad Spend
/ Month
Basic
$0 - $2000 in Monthly Ad SpendBilled Annually
Standard
$2000 - $7500 in Monthly Ad SpendBilled Annually
Enterprise
$7500+ in Monthly Ad Spend12.75% of Ad Spend
/ Month
Billed Annually
Facebook and Instagram campaigns can be incredibly effective, but you need a PPC agency that leans on data to maximize your ROI.
In addition to building your campaigns, writing your ads, split testing, and making optimizations along the way, Interactually will assist in the necessary tracking configurations on your site. We do this to benchmark and measure our progress so that you know whether or not you're getting your money's worth, and also so that we know what is leading to sales and leads, and what isn't.
1 Forbes
