PPC Management Packages & Pricing

We ask that clients begin our engagement with an idea of which goals they want to accomplish, how much they would like to spend, and what their target audience is. We can help you iron out the details by providing data and recommendations.

You will need the ability to modify the code on your website so that we can send the necessary tracking scripts.

To expedite the launch of your campaigns, ideally you would have an ad account already created on the platform of choice, but we can assist with that as well if needed.

Lastly, we ask that clients have Google Analytics installed on their website. For Google Ads campaigns, this allows us to import conversion goals and data, and for all platforms it allows us to easily import data for your 24/7 live reporting.

Your credit card will be charged every month for the PPC management package and pricing you have selected. This does not include your ad spend (campaign budget). That will consist of separate charges directly from the ad platform on which you are running campaigns. 

As part of the campaign build process, we will help you get your payment preferences set up in Google Ads, Facebook/Instagram, Bing Ads, or LinkedIn Ads, if needed. Those platforms have their own policies on how often you get charged. For example, Google Ads will charge you on the 1st of every month or whenever your balance reaches your payment threshold (e.g. $500). 

No. It is against our policy to pay for your campaigns and bill you for what was spent. The ad platform will charge your credit card directly.

We aim to get your campaigns built and launched within three weeks of sign up. This may be affected by the size and complexity of your campaign, as well as any needed tracking configuration.

After signing up for a PPC package, you will immediately receive an email to schedule a kickoff call with an account manager, during which we will discuss your goals, needs, strategy, and answer any questions you might have. Following that call, you will receive instructions on how to grant Interactually access to all of the necessary accounts so that we can get started.

Over the course of the next couple weeks, our team will build your campaigns, write your ads, configure tracking, and set up reporting, keeping you updated along the way. You will get a chance to review and approve the campaigns prior to launch.

Yes! One of our pet peeves is agencies that create their clients' ad accounts which means they retain primary ownership, and can essentially hold that account hostage; if the client leaves, so does their ad account and all of their data.

We ask that our clients create their own ad account so that they are the primary owners. If you choose to end your campaigns or have someone else manage them, you will still have the campaigns, ads, and assets that we built as well as all of the performance data. 

Interactually manages campaigns on Google, Facebook, Instagram, Microsoft (Bing, Yahoo, DuckDuckGo), and LinkedIn.

Our Basic package allows you to run up to two campaigns on the ad platform of your choice, and the Standard package allows you to run up to four campaigns on up to two ad platforms. The number of campaigns and the number of ad platforms is unlimited as part of our Enterprise package.

We can help with that! For Google Ads search campaigns, we've built cost calculators for budget planning. For other platforms and campaign types, we can give recommendations and forecasted results at different budget levels using historical data and industry benchmarks. Fill our our contact form and include as many details as possible as well as your estimated budget range and an expert will get back to you.

Your target audience, budget, campaign goals, and the product or service you're selling will dictate the ideal place to advertise.

For example, if you are a local business trying to boost walk-in traffic, we might recommend a Google search campaign. If you are selling B2B professional services, we might recommend LinkedIn. If you are looking for brand exposure, we might recommend Facebook, Instagram, or a Google display campaign to drive hundreds of thousands of impressions.

Not sure what's best for your company? Contact us to get in touch with an expert.

Our team is 100% focused on advertising and do not have an an-house design or production team. We're happy to provide some referrals if you are in need of design or development work.

We ask that our clients come ready with applicable assets, including video if you want to run a video ads, and relevant landing pages. We will, however, provide recommendations and split test certain elements to improve upon the performance of your assets.

Anything that is not listed in your package details can be considered out of scope. This might include working with your sales team on integration with your CRM platform, expanding or modifying our reporting, configuring new tracking, and more.

Get in touch with your account manager who will provide a quote, which will be invoiced separately from your PPC package. If you have a Basic account and do not have an account manager, fill out our contact form.