Nearly 2/3 Of Searches With High Commercial Intent Go Through Paid Ads
Show Ads Across Search & Display Networks, Mobile, Video, Shopping Results & Remarketing
Pay Per Click (PPC) Services
What if you could always appear on page one of search results for terms directly related to your service or product? How about advertising on hundreds or even thousands of other websites directly related to your business, with the ability to reach 90% of internet users? What if you could show customers who abandoned their shopping cart ads for the products they left behind?
Okay, enough questions. These are just a few of the ways our pay per click (PPC) services can take your advertising to some very specific levels. In fact, we can target users as precisely as you wish; using geography, language, demographics, interests, specific websites, day of the week, time of day and many more factors that vastly surpass the capabilities of any other form of advertising. Best of all—everything is 100% trackable. We gain invaluable insights and data on customer behavior and preferences to continuously fine-tune our efforts and even help you make business and product decisions.
Search Advertising
Search advertising through Google and Bing is one of the most effective ways to target customers online. We precisely structure campaigns based on your requirements and goals, followed by well-targeted ad groups and keywords and finally expertly written ads that draw clicks and conversions.
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Display Advertising
Display advertising takes your online advertising to incredible levels—immediately giving you the ability to appear in front of thousands or even millions of potential customers. Whether you’re trying to drive traffic, conversions or brand impressions, there is no advertising channel that has further reach than display advertising.
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Remarketing
Remarketing (also commonly referred to as “retargeting”) is a newer concept with tremendous results. By setting a cookie when users visit your site, a specific section of your site, the shopping cart, or even if they abandon the shopping cart, we can draw them back with specific ads on other websites—allowing you to stay in front of customers who have already shown an interest in what you have to offer.
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Mobile Search Advertising
Your potential customers are relying on mobile internet in record numbers that will only continue to grow. They search from their couch, their work and in line at the post office. I make sure you are equipped to show them well-targeted, well-written ads that cater toward their unique needs while on-the-go.
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Product Listing Ads
Product Listing Ads (also known as “Shopping results” and “PLAs”) directly feed your available inventory into Google AdWords, allowing us to make sure your entire product line is getting exposure in search results.
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Keyword Research
PPC (and SEO, for that matter) can’t be successful without a well-researched list of keywords. Based on your web content, products and services, we will put together our list of recommended keywords for your approval. Once we get the green light, these keywords are effectively separated into specific ad groups from which targeted ad copy is developed.
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PPC Audit
With the vast capabilities and targeting options within Google AdWords and Bing Ads, it’s easy to have campaigns spiral out of control. We take a close look at your campaign structure, settings, ad group segmentation, ad extensions, copy and much more to find where you’re losing money, leaving money on the table and opportunities to take your online advertising to a new level with a comprehensive PPC audit.
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The level of opportunity, targeting and control within PPC campaigns is unrivaled among all other advertising channels. Whether your startup wants to build brand recognition within a specific industry through hundreds of thousands of impressions, or your restaurant wants to show your lunch specials on local sites between 11am and 2pm on Tuesdays and Thursdays only, we can put your ads to work.
Okay, enough questions. These are just a few of the ways our pay per click (PPC) services can take your advertising to some very specific levels. In fact, we can target users as precisely as you wish; using geography, language, demographics, interests, specific websites, day of the week, time of day and many more factors that vastly surpass the capabilities of any other form of advertising. Best of all—everything is 100% trackable. We gain invaluable insights and data on customer behavior and preferences to continuously fine-tune our efforts and even help you make business and product decisions.