We'll Analyze Campaigns, Ad Groups, Keywords, Ads, Settings & Much More For Optimal Performance
Are you leaving money on the table? Worse yet, are you throwing money away? Pay per click is a complex animal. With an abundance of features, settings, extensions and targeting options, you can create highly effective campaigns to maximize your ROI. However, PPC platforms are all-too-often underutilized and misused.
Are your campaigns appropriately separated? Are your ad groups too broad? Are you utilizing the correct match types for your keywords? Are you correctly testing multiple ads in each ad group? Are you properly utilizing extensions and new opportunities?
Okay, enough questions. The purpose of our PPC audits and analysis is to find these answers and many more, including areas where money is being left on the table, money is being wasted and new opportunities to take your campaigns to the next level.
Whether you are running ads in search or display, AdWords, Bing Ads, Facebook or any other platform, we will construct actionable advice and recommendations to ensure your campaigns are running efficiently and generating the optimum ROI.
Depending on your needs, we will perform a full overhaul of your campaigns based on our findings during the PPC analysis. This includes new keyword research, restructuring campaigns, reallocating budgets, writing ad copy and setting up tests, extensions and conversion tracking. From there, we can either hand over the keys to the vehicle or manage your campaigns on a monthly basis.
Google and Bing make countless changes and updates to their ad platforms every year and your competition is always pivoting. We highly recommend periodical audits and continuous adjustments to ensure your money is being spent in the most effective and efficient way possible.