Founder & Director of Digital Marketing
David (Dave) Veldt founded Interactually in 2013. His road to agency founder and current director of digital marketing began with graphic design in high school. That transitioned into web design and eventually web development. He started his first company in 2009, creating small websites for local businesses.
After graduating from Grand Valley State University, Dave combined his marketing education with his web experience and joined a full-service digital marketing agency as an SEO Specialist. There, he jumped into the deep end and worked with clients such as Polaris, Jostens, Cintas, Auto-Owners Insurance, Huntington Bank, and many more.
From there he worked with another agency and added PPC to his toolkit, managing many large ad budgets across several platforms, while continuing his work in technical and enterprise SEO. He rounded out his digital marketing experience by moving to an in-house role with X-Rite and their subsidiary company, Pantone.
With Interactually, Dave has led countless ad campaigns, SEO engagements, and analytics projects and has had the privilege of working with companies across many industries throughout the United States. In 2023, he led the company's pivot to a PPC agency with simplified campaign management packages, focusing our work and opening it up to small businesses as well as the large companies we have always enjoyed working with.
Dave lives near Kalamazoo, Michigan with his wife and children. He is an avid mountain biker and gravel cyclist, snowboarder, and Detroit Tigers fan.
Articles Written by David Veldt
For the past few weeks, Google and Matt Cutts (head of the webspam team at Google) have alluded to an upcoming Penguin algorithm update. Well, yesterday, during an episode of This Week in Google, Cutts announced that the update was being rolled out within "the next few hours" (his announcement begins around the 1:21:00 mark). He also wrote a post on his personal blog announcing the official arrival of Penguin 2.0. Technically, this is the 4th update to Penguin, but since this is a "brand new generation of algorithms," as described by Cutts, it has been referred to as 2.0 within Google.
One of the biggest challenges in SEO is measuring success in a way that both the client and the marketer agree on. As recently as five years ago, this wasn't a challenge at all. Back then, we had these wonderfully reliable, ironclad numbers called rankings. The marketer would do their keyword research and the client would sign off on X number of keywords.
We're going to play a little word association game. I'm going to give you a list of words and you are going to shout the first thing that comes into your head. If you're in a public place or crowded office, I encourage you to set up a camera and record the reactions around you for my entertainment.